StriveGreen Manifesto

StriveGreen Manifesto

StriveGreen sustainable fashion boutique.
Sprung from a passion for fashion with deep care for the world, StriveGreen grew in my heart, from seedling, to desire, to reality. After moving to Austin, TX I began to notice the growing accessibility of natural food and beauty products. With grocers Whole Foods and Central Market headquartered in the city, along with wonderful local co-ops abound, it was easy to make conscious eating choices. Food trailers and restaurants all focus on locally sourced ingredients and craft more healthy and natural choices than many other cities tend to provide. Moving towards a healthy and a sustainable lifestyle is no easy feat. I found that the struggle to eat natural, organic, and local became much more reasonable when I relocated to Austin. It was a simple formula: greater accessibility = less hassle = higher probability of me actually doing it. Though my options almost became too plenty and overwhelming (have you seen the Whole Foods salad bar?!), I noticed myself falling into healthier patterns of living. It is a lovely snowball effect when you start making positive changes in life. More and more begins to stick, with less exertion. But accessibility is a huge factor in the ability for society as a whole to move forward: accessibility of non-GMO food sources, of renewable power sources, of sustainable fashion choices. StriveGreen exists to fill a void in the industry. Until we, as consumers, demand sustainable, renewable, fair trade products, production and accessibility will continue to be scarce. StriveGreen only supports brands that consciously work to minimize their carbon footprint. Consumerism drives this world and our mass consumption rates are ruining the earth we hold dear. I love fashion and I find it to be one of the greatest forms of self-expression out there. But I don’t love the consequences of textile production and consumption. StriveGreen delivers on point styles from brands using sustainable manufacturing practices, organic and renewable fibers, and fair trade policies. StriveGreen styles enable self-expression through aesthetic and eco-awareness.
-Julie



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